Wednesday, December 12, 2007
Hard Times Ahead For TV Ads
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Sixty percent of respondents said that with a DVR "tipping point" of 30 million homes, they would spend less on conventional TV ads than they do today.
Nearly a quarter of them will slice their spending 25% when that happens.
Read more Hard Times Ahead For TV Ads at http://www.philippine-imarketing.com/marketing-advertising/tv-ads-survey.htm
Nearly a quarter of them will slice their spending 25% when that happens.
Read more Hard Times Ahead For TV Ads at http://www.philippine-imarketing.com/marketing-advertising/tv-ads-survey.htm
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